Med Spa Patient Acquisition: The Complete Marketing Playbook for 2026

The medical aesthetics industry has evolved from boutique luxury service to mainstream wellness staple in less than a decade. According to the American Med Spa Association's 2025 Industry Report, the sector generated $19.2 billion in revenue last year, representing a compound annual growth rate of 14.3% since 2020. This explosive growth has attracted thousands of new providers to the market, from dermatologists and plastic surgeons opening dedicated aesthetic divisions to nurse practitioners launching independent med spas. The opportunity is undeniable, but so is the competition. For med spa owners and marketers, the central challenge has shifted from "Is there demand?" to "How do I capture my share of demand profitably?" This comprehensive playbook answers that question with specific strategies, channel-by-channel benchmarks, and proven tactics that top-performing med spas use to acquire patients without depleting their marketing budgets.

Before diving into specific channels and tactics, it's essential to understand what makes patient acquisition unique in the medical aesthetics space. Unlike traditional healthcare where patients typically have an urgent medical need and insurance coverage, aesthetic patients are discretionary buyers making elective purchases with their own money. This fundamentally changes the decision-making process. Your potential patients are comparing you not just to other med spas, but to vacations, home improvements, and other lifestyle investments. They're influenced by social proof, aesthetics of your brand and facility, perceived expertise of your providers, and the overall experience you promise. According to a 2025 study published in the Journal of Aesthetic Practice Management, the average aesthetic patient conducts 8.4 hours of research before booking their first consultation, visits 3.7 provider websites, and reads an average of 12 reviews across platforms. This extended research phase creates multiple touchpoints where you can either capture or lose a potential patient.

The economics of patient acquisition have also shifted dramatically. Five years ago, a med spa might have spent $200 to acquire a new patient who would spend $800 on their first treatment and return quarterly for maintenance. Today, that same acquisition might cost $400-500 through traditional channels, while the average first treatment value has remained relatively flat at $850-900 due to competitive pricing pressure. However, the picture isn't entirely bleak. Smart med spas have discovered that lifetime patient value has actually increased when proper retention systems are in place. The same Journal of Aesthetic Practice Management study found that patients who complete an initial consultation and first treatment have a 68% probability of becoming regular clients over a 24-month period, with average lifetime values ranging from $4,200 for maintenance clients to over $18,000 for patients who progress from injectables to more comprehensive treatments like body contouring or laser resurfacing. This means the key to profitable patient acquisition isn't just lowering your cost per patient, it's optimizing for patients who will stay with you long-term and progress through your treatment menu.

The consultation funnel is where most med spas succeed or fail at patient acquisition. The typical path looks like this: a potential patient discovers your practice through some marketing channel, visits your website to learn more, decides whether to take action, submits a consultation request or calls directly, receives your follow-up, books a consultation appointment, actually shows up for that appointment, decides to move forward with treatment, and finally becomes a patient. Each step in this funnel represents a potential drop-off point. Industry benchmarks suggest that only 23% of website visitors take any action, only 68% of consultation requests result in scheduled appointments, only 81% of scheduled consultations result in actual show-ups, and only 64% of completed consultations result in booked treatments. Multiply those percentages together and you'll find that only about 8% of people who visit your website eventually become paying patients. The med spas that win at patient acquisition are obsessive about optimizing each step of this funnel, removing friction, adding urgency where appropriate, and ensuring no lead falls through the cracks.

Google Ads remains the single highest-intent channel for med spa patient acquisition, but it comes with premium pricing in most markets. When someone searches for "Botox near me" or "best med spa in [city]," they're typically within days or weeks of making a purchase decision. The challenge is that everyone knows this, so competition for these terms is fierce. In major metropolitan markets, cost-per-click for aesthetic terms ranges from $8 to $35, with the highest commercial intent terms like "Botox specials" or "lip filler appointment" commanding the premium prices. A well-managed Google Ads campaign for a med spa typically achieves click-through rates of 4-7% and conversion rates from click to consultation request of 8-12%. This means you might spend $300-600 to acquire a single consultation request, and given that only 64% of consultations convert to treatments, your effective cost per acquired patient through Google Ads alone often lands in the $500-800 range. However, these patients tend to have very high intent and often book premium treatments, making the economics viable for most practices.

Instagram and Facebook advertising offer dramatically different economics and patient profiles. Social media users aren't actively searching for aesthetic treatments when they encounter your ads, so you're creating demand rather than capturing existing demand. This means lower click costs but also lower conversion rates. The average cost-per-click for med spa Facebook and Instagram ads ranges from $1.50 to $4.50, but conversion rates from click to consultation request typically fall in the 2-4% range, roughly one-third of what you'd see with Google Ads. The math works out to $150-300 per consultation request, and accounting for consultation-to-treatment conversion, you're looking at $250-500 per acquired patient. The quality of these patients can be excellent, particularly when you use Instagram to showcase before-and-after results and build brand affinity, but they often require more education and nurturing before they're ready to book. The real power of social advertising for med spas comes from retargeting. When you pixel your website visitors and retarget them on social platforms with testimonials, limited-time offers, or treatment education, conversion rates can jump to 12-18%, bringing your effective cost per patient down to $180-280. This is why Senova's visitor identification technology has become so valuable for med spas — it allows you to identify and retarget even anonymous website visitors who never filled out a form.

Organic search and SEO represent the lowest cost-per-patient channel when done correctly, but they require significant upfront investment and patience. A med spa that ranks in the top three organic positions for high-value local terms like "med spa [city]" or "Botox [city]" can generate 40-100 consultation requests per month with minimal ongoing cost. The challenge is getting to those positions in a competitive market. According to Moz's 2025 Local Search Ranking Factors study, the primary determinants of local aesthetic practice rankings are Google Business Profile optimization and signals, quantity and quality of reviews, on-page content targeting treatment-specific keywords, local citation consistency, and website technical performance including mobile speed. Most competitive markets require 6-12 months of consistent SEO effort before you'll see meaningful organic patient acquisition, but once established, the channel can deliver patients at an effective cost of $50-150 each when you factor in the amortized cost of SEO services. The key is treating SEO as a long-term asset, not a quarterly marketing tactic.

Referral programs remain one of the most underutilized patient acquisition channels in the med spa industry, despite delivering some of the best economics and patient quality. A 2024 survey by the Aesthetic Business Institute found that 73% of med spa patients would refer friends if asked and offered an incentive, but only 31% of practices had a formal referral program in place. The best referral programs offer both the referring patient and the new patient meaningful value — perhaps $100 in treatment credit for the referrer and $75 off the first treatment for the new patient. When you factor in that referred patients have a 2.3x higher lifetime value than patients acquired through paid advertising, according to the same survey, the economics become compelling. A formal referral program costs you $175 in treatment discounts to acquire a patient who would otherwise cost $350-600 through paid channels, and that patient is more than twice as likely to become a long-term regular client. The best practices integrate referral program promotion into every patient touchpoint through post-treatment emails, social media content, in-office signage, and reminder communications.

Visitor identification technology represents the newest and potentially most transformative patient acquisition channel for med spas. The premise is simple but powerful: the vast majority of your website visitors leave without identifying themselves through a form fill or phone call, but that doesn't mean they're not valuable potential patients. Modern visitor identification solutions can identify 30-60% of your anonymous web traffic, providing names, email addresses, phone numbers, and even physical addresses. For a med spa receiving 2,000 website visits per month with a typical 3% conversion rate, you're normally capturing 60 leads per month while 1,940 visitors disappear into the ether. Visitor identification lets you recapture 600-1,200 of those "lost" visitors and add them to nurture campaigns. The incremental cost per identified visitor is typically $2-4, and when you add these visitors to email and direct mail campaigns, conversion rates of 1-3% are achievable. This means you might spend $6-12 to acquire an additional patient who would have otherwise been lost. Top-performing med spas are using Senova's platform to identify these visitors and automatically enroll them in educational email sequences about specific treatments, retarget them with social ads, and even send personalized direct mail with limited-time consultation offers.

In the medical aesthetics industry, response speed can be the difference between a booked treatment and a lost opportunity. A landmark study by the Harvard Business Review found that companies that contacted leads within one hour were seven times more likely to qualify that lead compared to those that waited even two hours. In the med spa space, this effect is even more pronounced. Research conducted by the American Med Spa Association in 2025 found that med spas that responded to consultation requests within 15 minutes had a consultation booking rate of 72%, while those that responded within 2 hours saw booking rates drop to 51%, and those that took 24 hours or longer saw booking rates plummet to just 23%. The reason is simple: when someone requests a consultation, they're typically highly motivated in that moment. They've done their research, overcome the psychological barrier of reaching out, and they're ready to take action. If you respond immediately while they're still in that motivated state, booking an appointment feels like a natural next step. If you wait a day or two, their motivation may have cooled, they may have found another provider who responded faster, or they may have simply forgotten they even submitted the request.

The challenge is that most med spas operate during business hours only, but patients submit consultation requests around the clock. A significant percentage of form submissions happen in the evening between 7-11 PM when people are at home doing research, and on weekends when they have time to focus on personal goals. If your office is closed and won't follow up until the next business day, you've already lost the speed-to-lead advantage. The most sophisticated med spas have solved this problem through a combination of technology and process. Automated text and email responses that go out immediately when a form is submitted can acknowledge the request and set expectations for when the patient will receive a call. Some practices use AI-powered chatbots that can answer basic questions and even allow patients to self-schedule consultations outside of business hours. The highest-performing practices have staff members who monitor lead notifications after hours and on weekends, either responding via text in real-time or making calls during extended hours. The investment in extended coverage almost always pays for itself through increased booking rates and reduced lost opportunities.

The follow-up sequence after initial contact matters just as much as response speed. Industry best practices suggest that the optimal follow-up cadence for a consultation request includes an immediate automated acknowledgment, a phone call within 15-30 minutes, a follow-up text if the call goes to voicemail, an email within 2 hours with educational content about their treatment of interest, a second phone call attempt within 24 hours, and additional email touches at day 3 and day 7 if they still haven't booked. This might seem aggressive, but research shows that it typically takes 6-8 touchpoints before someone takes action, and in the competitive med spa market, the practices that maintain consistent follow-up without being pushy are the ones that fill their consultation calendars. The key is providing value in every touchpoint rather than just asking for the appointment again. Share a relevant before-and-after result, link to a blog post answering common questions about the treatment they're interested in, or offer a limited-time promotion that creates urgency. Senova's CRM solution automates much of this follow-up sequence while allowing your staff to add personal touches at key points, ensuring no lead falls through the cracks while maintaining the human connection that's so important in healthcare marketing.

Generic med spa advertising that promotes your practice as a whole rarely performs as well as treatment-specific campaigns that address a particular patient need or desire. The reason is specificity. When someone sees an ad that says "Transform your appearance at our med spa," it's vague and requires the viewer to do mental work to figure out if you offer what they want. When someone sees an ad that says "Erase fine lines and crow's feet with Botox," they immediately know whether that message is relevant to them. According to a 2025 analysis by the Aesthetic Marketing Institute, treatment-specific landing pages convert 2.4 times better than general med spa homepage traffic, and treatment-specific ad campaigns achieve 3.1 times higher click-through rates than general awareness campaigns. This means your patient acquisition dollars go significantly further when you segment your marketing by treatment category.

Botox and injectable marketing campaigns benefit from the treatment's widespread awareness and social acceptance. Nearly everyone knows what Botox is and what it does, so your marketing can focus on differentiation rather than education. The most effective Botox campaigns emphasize provider expertise and credentials, natural-looking results through before-and-after photos, competitive pricing or new patient specials, and convenience of scheduling. Because Botox is a recurring treatment typically needed every 3-4 months, patient lifetime value is high, which means you can afford higher acquisition costs than you might for one-time treatments. Many successful med spas offer aggressive new patient Botox promotions, sometimes at near-cost or even as loss leaders, knowing that they'll recoup the investment through repeat visits and treatment expansion. The key metrics to watch are cost per booked Botox appointment, show-up rate, percentage of patients who rebook their next appointment before leaving, and progression rate to additional treatments like fillers or skin rejuvenation.

Dermal filler campaigns require more education than Botox because the category is broader and less universally understood. Your marketing needs to address questions like what areas can be treated, how long results last, what the difference is between fillers and Botox, and whether results look natural. The most effective filler campaigns segment by treatment area — lips, cheeks, under-eye hollows, nasolabial folds — because someone interested in lip augmentation is psychologically in a different place than someone interested in restoring volume to aging cheeks. Video content performs exceptionally well for filler marketing because it can show the injection process, demonstrate that it's not as scary as people might imagine, and showcase results from multiple angles. Instagram and TikTok have become primary discovery channels for younger patients considering filler, while Facebook tends to perform better for patients 40+ interested in volume restoration. The patient acquisition economics for fillers are similar to Botox, with the advantage that treatment intervals are slightly longer (typically 9-12 months for most fillers) but ticket prices are higher ($650-1,200 per syringe vs. $300-500 for Botox).

Body contouring and laser treatments represent a different marketing challenge because they typically require more significant investment and research from the patient. CoolSculpting, EMSculpt, laser hair removal, and skin resurfacing treatments often cost $1,500-6,000 for a complete treatment series, which puts them in the category of considered purchases. Marketing for these treatments needs to emphasize results and ROI, social proof through extensive before-and-after galleries, financing options to reduce the barrier of upfront cost, and the unique technology or approach that makes your practice different. These campaigns typically have longer sales cycles, with patients taking 2-6 weeks from initial contact to booking treatment compared to 3-10 days for injectables. The patient acquisition costs are higher, often $400-900 per patient, but the average transaction value more than compensates. The key to profitable body contouring marketing is ensuring you're attracting realistic candidates who will actually achieve results with the technology you offer, which means your ad creative and landing page content need to clearly communicate who is and isn't a good candidate.

The aesthetics industry has pronounced seasonality that smart marketers can leverage for more efficient patient acquisition. Understanding these patterns allows you to adjust your marketing spend and messaging throughout the year for maximum return on investment. According to data from the American Med Spa Association, the industry sees peak treatment demand in March through June as people prepare for summer and want to look their best in wedding photos, vacation pictures, and swimwear. There's a secondary peak in September through November as people prepare for holiday parties and family photos. The slowest months are typically January, July, and August, though these vary by geography and climate. In warmer markets, summer slowdowns are more pronounced as people are concerned about sun exposure after treatments, while in northern markets, winter is sometimes slower due to harsh weather and holiday spending.

The strategic approach is to market counter-cyclically in some cases and with the trend in others. For treatments with downtime like aggressive laser resurfacing or chemical peels, the fall and winter months offer a natural marketing angle — patients can heal while their skin is less exposed to the sun and before summer events. Your September through February marketing for these treatments can emphasize "repair your skin while you're covering up" positioning. For injectable treatments that require minimal downtime, the pre-summer rush from March to May is when you'll see maximum demand and can afford to spend more aggressively on patient acquisition knowing that conversion rates will be higher. However, this is also when competition is fiercest and advertising costs peak. Many sophisticated med spas actually pull back on cold acquisition marketing during peak seasons and instead focus on reactivation of existing patients and referral generation, then ramp up new patient acquisition during slower months when ad costs are 20-40% lower and they have more capacity in their schedule.

Holiday and event-based campaigns can create urgency and attract patients who might otherwise procrastinate. Valentine's Day promotions for lip fillers, Mother's Day packages that can be purchased as gifts, pre-wedding packages for brides and wedding parties, back-to-school campaigns for parents who now have more time for self-care, and New Year's promotions tied to resolution season all provide natural hooks for your marketing messaging. The most effective event-based campaigns start marketing 4-6 weeks before the event to allow time for research and booking, create urgency through limited-time offers or capacity constraints, and make it easy to gift certificates for holidays where that's relevant. One often-overlooked opportunity is corporate events and conference season. Medical practices in cities with convention centers or business districts can market specifically to out-of-town visitors who want to combine business travel with aesthetic treatments, particularly quick treatments like Botox or laser hair removal that don't require follow-up visits.

Medical aesthetics marketing exists at the intersection of healthcare regulation and consumer advertising law, which creates unique compliance requirements that you ignore at your peril. The Federal Trade Commission has become increasingly aggressive about policing health and wellness advertising claims, particularly around before-and-after photos and testimonials. The FTC's position is clear: if you show a before-and-after result, you must disclose if that result is typical or atypical, and you cannot imply that everyone will achieve similar results. This means your before-and-after galleries need disclaimers stating something like "Results may vary" or "Individual results are not guaranteed." Additionally, any testimonials or reviews you feature in your advertising must reflect the typical experience of your patients, or you must clearly disclose that the testimonial represents exceptional results. Violations can result in significant fines and mandatory corrective advertising, so compliance isn't optional.

State medical boards also regulate aesthetic advertising, and requirements vary significantly by jurisdiction. Most states prohibit advertising that is false, misleading, or deceptive, which is straightforward, but many states have additional specific requirements. Some states require that any advertisement for medical services include the supervising physician's name and license number, even if the actual provider is a nurse practitioner or physician assistant working under physician supervision. Some states prohibit advertising specific prices for medical services, while others require that advertised prices be available to all patients for a minimum time period. Some states have strict rules about what titles practitioners can use in advertising, particularly for nurse practitioners and physician assistants who must make clear they are not physicians. Before launching any marketing campaign, you must verify your state's specific requirements, and if you're advertising in multiple states, you need to comply with the strictest requirements or segment your campaigns by geography.

HIPAA compliance in marketing is often misunderstood but absolutely critical. The Health Insurance Portability and Accountability Act regulates how protected health information can be used and disclosed, and while aesthetic patients are not typically using insurance, they are still patients receiving healthcare services, which means HIPAA applies. The specific marketing implications include that you cannot use patient photos, names, or any identifying information in your marketing without written authorization from that patient, and that authorization must specifically describe how you'll use their information. A general consent form signed at intake is not sufficient; you need a separate marketing authorization. You cannot send marketing emails or texts to patients without their opt-in consent under HIPAA's marketing provisions, though you can send appointment reminders and other operational communications. Your email marketing platform, CRM, and any other tools that store patient information must be HIPAA-compliant, which means they need to sign Business Associate Agreements and implement appropriate security safeguards. Senova's platform is specifically designed for HIPAA-compliant healthcare marketing, with built-in consent management, data encryption, and audit trails that meet regulatory requirements.

Your patient database is your most valuable marketing asset, yet many med spas treat it as a passive record-keeping system rather than an active growth engine. Every patient who has ever walked through your door represents both a retention opportunity and a referral source, and the lifetime value difference between a one-time patient and a loyal advocate is often $15,000 or more. Building a robust patient database starts with comprehensive intake processes that capture not just basic contact information but also treatment interests, aesthetic goals, budget considerations, and communication preferences. The best practices include asking permission for specific types of marketing contact during intake, segmenting patients by treatment history and interests, tracking engagement with your marketing communications, and updating records after each visit with notes on future treatment interests or concerns.

Database reactivation campaigns typically deliver the best ROI of any marketing activity you can undertake. Patients who have visited your practice before already know your staff, trust your providers, and are familiar with your facility. The barrier to returning is much lower than the barrier to trying a new practice. According to the Aesthetic Business Institute's 2025 benchmarking study, reactivation campaigns targeting patients who haven't visited in 6-12 months typically achieve response rates of 8-15%, compared to 2-4% for cold prospecting campaigns. The key is giving dormant patients a compelling reason to return, whether that's a limited-time promotion on a treatment they've expressed interest in, an introduction to a new service you didn't offer when they last visited, or simply a "we miss you" message with an incentive to rebook. Email is the most cost-effective channel for reactivation, but direct mail can be surprisingly effective for higher-value patients who haven't responded to email, and phone calls from a friendly staff member work exceptionally well for VIP patients or those who were in the middle of a treatment series but didn't complete it.

Segmented marketing based on patient treatment history allows you to be relevant rather than generic in your communications. A patient who has been getting Botox quarterly for two years has very different interests than someone who came in once for a consultation but never booked treatment, or someone who completed a CoolSculpting series six months ago. Your marketing automation should be sophisticated enough to send treatment-appropriate messages based on where each patient is in their journey. Botox patients should receive reminders when they're due for their next treatment, educational content about complementary treatments like fillers or skin rejuvenation, and invitations to VIP events or loyalty programs. Patients who consulted but never booked should receive nurture content that addresses common objections, showcases results from patients similar to them, and offers incentives to overcome the final barrier to trying your services. Patients who completed a major treatment series should receive maintenance recommendations, opportunities to refer friends, and introductions to other services that might interest them based on their original goals. Senova's lead management system automates much of this segmentation and communication while allowing your staff to add personal touches that strengthen patient relationships.

Most med spas track rudimentary marketing metrics like cost per click or website visits, but the practices that scale profitably are obsessive about measuring actual return on investment at every step of the patient journey. The foundational metric is cost per acquired patient, calculated by dividing your total marketing spend in a given channel by the number of new patients that channel generated. However, this metric alone is incomplete because it doesn't account for patient quality or lifetime value. A channel that delivers patients at $300 each who spend an average of $800 and never return is less valuable than a channel that delivers patients at $500 each who spend $1,200 initially and have a lifetime value of $6,000. The more sophisticated metric is customer acquisition cost to lifetime value ratio, typically abbreviated as CAC:LTV. Industry benchmarks suggest that a sustainable CAC:LTV ratio for service businesses is 1:3 or better, meaning you should generate at least three dollars in lifetime value for every dollar spent acquiring the patient.

Channel attribution is complex in the patient journey because most patients interact with your brand multiple times before booking. They might see your Instagram ad, visit your website but not convert, later search for Botox in Google and click your ad, return to your website again, read reviews on Google and Yelp, and finally submit a consultation request through your website. Which channel gets credit for that acquisition? Single-touch attribution models credit only the first touchpoint or only the last touchpoint, but these approaches significantly undervalue the channels that assist in the journey. Multi-touch attribution models attempt to credit all the touchpoints that contributed to the conversion, which provides a more accurate picture of how your channels work together. The challenge is that implementing true multi-touch attribution requires sophisticated tracking and analytics. At minimum, you should track both first-touch source (how did this patient first discover us) and last-touch source (what was the final interaction before they converted) for every new patient, which allows you to understand both your awareness-driving channels and your conversion-driving channels.

Treatment-specific ROI analysis reveals insights that overall metrics obscure. You might find that your Google Ads campaigns deliver great ROI for injectable treatments but poor ROI for body contouring because the search volume and intent are different. You might discover that Instagram performs exceptionally well for lip filler patient acquisition but underperforms for laser hair removal. Your email reactivation campaigns might excel at bringing back injectable patients for regular maintenance but fail to convince patients to try new treatment categories. By calculating cost per patient and average patient value by treatment type and acquisition channel, you can reallocate budget toward the combinations that perform best. The most sophisticated practices build predictive models that estimate the lifetime value of a new patient based on their first treatment type and acquisition source, which allows real-time optimization of marketing spend toward the highest-value patient sources.

The final piece of ROI measurement is closing the loop between marketing data and revenue data. In many med spas, marketing and practice management systems exist in silos, which makes it nearly impossible to accurately calculate true ROI. When a new patient books a consultation, that event is recorded in your practice management system, but does that record include information about where that patient came from? When a patient returns for their fourth Botox treatment, generating revenue of $450, is that revenue attributed back to the marketing channel that acquired the patient 18 months ago? Without this closed-loop tracking, you're making marketing decisions based on incomplete data. The solution is integration between your marketing systems and practice management software, either through native integrations or through platforms like Senova that consolidate patient acquisition, CRM, and marketing automation in a single system. When every patient record includes complete acquisition source data and every marketing campaign can be evaluated based on actual revenue generated rather than just leads or appointments, your optimization decisions become dramatically more effective.

For medical spas serious about scaling their patient acquisition without proportionally scaling their marketing spend, an integrated technology platform has become essential. The days of managing Google Ads in one platform, Facebook ads in another, email marketing in a third, appointment scheduling in a fourth, and patient records in a fifth are over for practices that want to compete effectively. Senova's platform consolidates visitor identification, campaign activation across paid channels, HIPAA-compliant CRM, lead management with automated follow-up, and performance analytics in a single system designed specifically for healthcare marketing. This integration solves many of the challenges outlined throughout this guide: speed-to-lead through automated responses and intelligent lead routing, multi-touch attribution through unified tracking, treatment-specific campaign management with built-in compliance safeguards, and closed-loop ROI measurement that connects marketing spend to actual revenue.

The visitor identification capability deserves special emphasis for med spas because the nature of aesthetic services means many potential patients visit your website multiple times before taking action. They're researching, comparing providers, looking at before-and-after photos, reading about procedures, and building confidence in their decision. Traditional analytics tell you that you had 2,000 website visitors last month, but they don't tell you who those visitors were or how to reach them. Senova's technology identifies 30-60% of those visitors by name, email, phone, and address, even if they never fill out a form. For a practice receiving 2,000 monthly visitors, that's 600-1,200 identified potential patients you can add to nurture campaigns. At a typical 1-3% conversion rate on nurture campaigns and an average patient value of $850-1,200, that translates to 6-36 additional patients per month and $5,100-43,200 in additional revenue, all from visitors you were previously losing. The incremental cost is a fraction of what you'd spend to generate equivalent new traffic through paid advertising.

The lead management and automation capabilities address the speed-to-lead challenge that costs med spas so many opportunities. When a consultation request comes in, Senova can immediately send a personalized text and email acknowledging the request, notify your staff via text or phone call, add the lead to an automated follow-up sequence, and create a task for personal follow-up within your CRM. If the lead doesn't book after the initial contact, they enter a multi-touch nurture sequence customized for their treatment of interest, receiving educational content, social proof, limited-time offers, and booking reminders over the following weeks. Your staff can focus on high-value personal interactions while automation handles the repetitive tasks that ensure no lead falls through the cracks. For practices that have struggled with inconsistent follow-up or lost leads due to administrative oversights, this systematic approach typically increases consultation booking rates by 40-70% compared to manual processes.

The compliance infrastructure built into Senova's platform provides peace of mind that you're meeting HIPAA requirements and FTC guidelines without slowing down your marketing execution. Every patient communication includes required opt-out mechanisms, consent is tracked and documented at the patient record level, data is encrypted both in transit and at rest, and audit logs track every access to protected health information. The platform restricts the use of patient information for marketing purposes to only those patients who have provided explicit authorization, automatically applying appropriate disclaimers to testimonials and before-after images, and maintains the Business Associate Agreements required under HIPAA. For busy med spa owners and marketers, knowing that your technology stack is compliant by design rather than requiring constant vigilance eliminates a significant source of risk and stress. Visit /industries/medical-spas to see how Senova's complete solution addresses the unique challenges of aesthetic practice marketing, or explore /pricing to find the package that matches your practice size and growth goals.