Know Exactly Who Visits
Even After Cookies Disappear
Senova Pixel keeps visitor identification running with three layers of identity: cookies, geo-framed proximity, and UID2. That means you keep seeing real people with person-level accuracy, not household guesses.
Most tracking is about to break.
Third-party cookies are disappearing and most tracking stacks rely on them. Agencies are either panicking or ignoring it. The cookie apocalypse is only a problem for legacy tech - for you, it's an upgrade to more accurate identification.
- IP-based matching is ~20% accurate at best. It guesses the household, not the person.
- Competitors claiming 70-90%+ match rates are usually just counting IP matches.
- High match rates mean nothing without accuracy.
IP matching accuracy
That's the reality behind most inflated match-rate claims. It's household-level guessing, not person-level identity.
What Is Visitor Identification?
Turn anonymous website traffic into real people with names, emails, and phone numbers.
Right now, most of the people who visit your website leave without telling you who they are. You never get their name. You never get their email. They just disappear.
Visitor identification changes that. It tells you exactly who those people are — their name, their email, their phone number, their company, and more.
Our system checks every visitor against a database of 308 million real people. When we find a match, you get their contact information in real time. No forms needed. No waiting.
This is not IP address guessing. IP matching only tells you what household someone might be from — and it is only about 20% accurate. Our system identifies the actual person with over 98% accuracy.
What Can You Do With This Data?
Identified visitors unlock powerful actions you cannot take with anonymous traffic.
Follow Up Fast
See who visited your pricing page and reach out before they go to a competitor. Every minute counts.
Build Custom Audiences
Take your identified visitors and create ad audiences. Show ads to people who already know your brand.
Score Your Leads
See which visitors come back again and again. Know who is serious and who is just browsing.
Connect to Your CRM
Feed identified visitors directly into your CRM. Auto-create contacts with full data.
Learn moreHow We Compare
Not all visitor identification is created equal. Here's what sets us apart.
| Feature | Senova Pixel | IP-Based Tools | Cookie-Only Tools |
|---|---|---|---|
| Match rate | Up to 60% | 70-90% (inflated) | 2-5% |
| Accuracy | Over 98% | ~20% | ~80% |
| Identifies | Real person | Household guess | Cookie holder |
| Works without cookies | Yes | Partially | No |
| Data freshness | Every 30 days | 90-180 days | Real-time but limited |
| Records | 308M+ verified | Varies | N/A |
High match rates are meaningless without accuracy. A 90% match rate at 20% accuracy means only 18% of your matches are real people. Our 60% match rate at 98% accuracy means 58.8% of your traffic becomes verified leads.
Three Layers of Identity, One Pixel
Senova Pixel combines cookies, geo-framed proximity, and UID2 to keep identification running. That means you keep seeing real people even when cookies disappear.
Layer 1: Cookies (Backward Compatible)
Traditional cookie matching still works where cookies are allowed.
Layer 2: Geo-Framed Proximity
Verified address coordinates map visits to a household radius as tight as 1 mile.
Layer 3: UID2 Deterministic
Encrypted email/phone IDs deliver person-level, cross-device accuracy.
Up to 60% Match Rate. Over 98% Accuracy.
Match rate without accuracy is just wasted spend. Accuracy is what makes the data usable.
You're wasting about 80% of ad spend reaching the wrong people.
Every dollar goes to a real, verified person, not a household guess.
How It Works
One line of code. Three-layer identity. Real people, not guesses.
Install one line of code
Add the Senova Pixel tag to your site.
Identify with three layers
Cookies, geo-framed proximity, and UID2 run together.
Enrich with 70+ fields
Name, email, company, title, phone, LinkedIn, and more.
Sync + activate
Push to your CRM/dashboard and reach exact people with ads.
Why Accuracy Wins
High match rates are meaningless without accuracy.
Over 98% Accuracy
Person-level identity, not household guessing.
Up to 60% Match Rate
High coverage without sacrificing accuracy.
Works Without Cookies
Geo-framed fallback keeps matching live.
Less Wasted Spend
Stop paying to reach the wrong people.
Track the Actions That Matter.
Senova Pixel powers visitor identification and captures the actions that prove intent - form fills, calls, bookings, and high-intent page views. One tag handles identity and tracking so your teams can follow up fast.
- Past-visitor groups built from tagged page activity.
- Form, call, and booking tracking in one tag.
- Event labels you control for clean reporting.
- Setup guidance and QA support.
Guided install with QA so tracking and visitor identification start clean.
You're not scrambling. You're ahead.
UID2 is the industry's deterministic identity standard backed by The Trade Desk. It's already adopted by leading platforms, and it gives users more control while giving you more accurate results.
While competitors scramble to replace cookies, your tracking is already upgraded. This isn't extra regulation - it's better technology.
How Our Pixel Technology Works
Want to learn more? Click any section below for a plain-English explanation.
Common Questions About Our Pixel
Quick answers to the questions we hear most often.
Deep-Dive FAQs
Short answers up front. Detailed explanations when you expand each question.
Explore Related Solutions
Build a full growth stack with privacy-safe data.
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Visitor Identification
Up to 60% match rate with over 98% accuracy. See it in action or get started today.