Managed SMS for regulated industries
25 client-owned carrier lines. One flat monthly price.
The problem isn't your copy. It's delivery.
Bulk texts that look sent on a dashboard are being filtered by the carriers before they reach the phone. Senova Managed SMS is built so they arrive: 25 carrier lines you own, run by six systems that keep every send looking like a person.
- 95%+ of texts actually land
- Real carrier SIM lines you own
- 2-week warm-up and ramp + human send rhythm
- Flat monthly price — no per-text fees.
Phone lines
25
Your launch comes with 25 client-owned carrier lines.
Unique-person click rate
27.3%
Measured on a live client MMS campaign in August 2026: 2,409 messages sent, 658 unique people clicked, with bot traffic excluded. Total click rate on the same campaign: 30.1%.
Send capacity
2,375/day
Each line sends 95 texts a day. 25 lines send about 71,250 texts a month.
How filtering actually works
Carriers fingerprint your sends. They don't read them.
A carrier does not judge your offer. It matches what repeats on a line: the wording, the image, and the destination link. Together they form a signature — and once the same signature has gone out from one line enough times, that line's messages start getting dropped.
01
Wording
The same body text, sent again and again, is the first thing the filter learns.
02
Image
On MMS, an identical image is a second fingerprint.
03
Destination link
The same domain in every message is the third — and the easiest to match.
The threshold
Filtering is judged line by line — and on a single line it begins at roughly 18–19 identical sends.
Carriers evaluate each line on its own; they have no way to correlate content across separate lines. So the number that matters is not how many people you message — it is how many identical sends leave any one line. Senova holds every line to 15 sends per content set, below the point where filtering starts, and rotates before it gets there.
Better messages get flagged faster, not slower.
A message people click sends traffic to one link from many phones in a short window. To a filter, that concentration is the signature of a blast. Performance accelerates the fingerprint.
Why conventional bulk platforms fail
One number. One body. One link. API speed.
A conventional bulk platform holds every fingerprint constant and sends as fast as the API allows. That is structurally the pattern carriers filter — not bad luck, not bad copy.
One sending number
Thousands of messages from a single source in minutes. The filter sees the volume spike first.
One message body
Identical wording across the whole list. The first fingerprint never changes.
One destination link
Every message points at the same domain. The third fingerprint is constant too.
API speed
No person sends hundreds of texts a minute. The pace alone is a tell.
"Delivered" is not delivered
The dashboard says delivered because the API accepted the payload.
That status means the platform handed the message to the carrier network. It does not mean the phone at the other end received it. Filtered messages are routinely reported as sent — which is why the problem hides inside numbers that look healthy.
And if you are in a regulated industry
You often cannot even register.
Being legal is not the problem. To send business texts the normal way, you first sign up with the phone carriers and get approved. (This sign-up is called A2P 10DLC.) Carriers put industries like yours on a "not allowed" list. So they block your texts, even when your business follows the law. It is a sign-up rule, not a question of being legal.
How Senova fixes it
Senova uses real phones to get around the rule.
Senova sends your texts from real phones with real SIM cards, one person to another, like a normal text. This is called person-to-person (P2P) texting. It does not go through the carrier business-text sign-up. So there is no sign-up to block you, and you can send any text that normal person-to-person texting is allowed to send. You still need each person to say yes first, and you must let them reply STOP to opt out. That part of the law still applies.
On the "not allowed" list
- Cannabis
- CBD
- Alcohol
- Tobacco
- Firearms
- Adult
- Sports betting
- Financial
- Pharma
- Supplements
What Senova provides instead
Twenty-five carrier lines you own, run by six orchestrated systems.
Senova sends from real phones with real carrier SIMs — person-to-person texts, not app traffic — and orchestrates them so the carriers see what they expect to see: many people, sending at a human pace, with content that keeps changing.
You own the lines
Twenty-five carrier SIM lines in your name. They are your asset, not access you rent.
Six systems run them
Warm-up, content rotation, single-use link domains, human send rhythm, recipient-time-zone hours, and compliance controls — always on, managed by Senova.
The reputation is yours
Carrier reputation is built line by line. As your lines age and behave, that standing accrues to you — it stays with you, not with a vendor.
You own real phone lines, not shared access you rent.
- Real carrier SIM cards you own, not shared texting access you rent.
- AI warmup and send pacing built for regulated traffic.
- One flat monthly price instead of paying per text.
Industries we serve
Built for legal businesses big carriers won't touch.
Cannabis is our biggest group, but Senova works with any legal business big phone companies keep blocking.
Cannabis dispensaries
Stores that need promo texts and customer updates.
Cannabis brands
Brand texts for THC, CBD, and other regulated products.
CBD and hemp
Often blocked along with cannabis and tobacco copy.
Alcohol and spirits
Legal alcohol offers and updates that still get flagged.
Tobacco and vape
Commonly blocked or turned down by standard text programs.
Firearms dealers
Promos, reminders, and updates in a tightly watched category.
Sports betting
Regulated offers, updates, and return-visit texts.
Adult entertainment
Legal adult traffic that still gets filtered.
Financial services
Lending, debt, and other regulated outreach with tight rules.
Pharmaceutical
Promo texts that need review and careful sending.
Supplements
Claims in this space often trigger extra review.
Other regulated industries
Any legal industry big phone companies refuse to help.
The six pillars
Six systems. One job: make every send look like a person.
Each pillar removes one of the signals carriers use to fingerprint bulk traffic. Together they keep 25 lines sending at full capacity without tripping the filter.
01
Warm-up ramp
New lines spend their first week in AI-driven back-and-forth conversation, then ramp over the second week. A line that has only ever blasted is filtered on sight; a line with a history is trusted.
02
Triple-unit content rotation
Wording, image, and dedicated link domain rotate together as one content set. Each line sends at most 15 messages from a set before the set retires — below the roughly 18–19 where a single line starts being filtered. Across the campaign that is 15 × your line count: 375 sends per content set on the 25-line plan, or the end of the day, whichever comes first.
03
Single-use link domains
Every rotation set carries its own short-link domain, used once and retired. The destination fingerprint never repeats across the campaign.
04
Human send rhythm
Uneven ramps, varied cadence and timing, deliberate quiet periods, and a separate hard cap of 95 campaign sends per line per day that protects each SIM from a spam cutoff — a daily ceiling, not a rotation count. Nothing about the pace looks like a machine.
05
Business hours, in the recipient's time zone
Sends resolve to each recipient's local business hours — not the sender's clock. No early-morning or late-night texts, wherever your list lives.
06
Compliance controls, on by default
Consent-aware sending, STOP and opt-out handling, suppression of anyone who has opted out, and reply monitoring ship switched on. You remain responsible for consent and content — the tooling makes that easy to honor.
Why more lines is the whole argument
More lines raise throughput. No single line's exposure ever rises.
Per-line discipline is the mechanism; line count is the multiplier. Every line you add carries its own 15-per-set allowance and its own 95-a-day cap, so total campaign volume grows with the line count while each line stays exactly as safe as the first.
Measurement
We report clicks, not vanity metrics.
"Sent" and "delivered" are platform statuses. A click is a person acting. Every campaign link runs through Senova tracking, bot traffic is stripped, and you see two numbers: total clicks and unique people who clicked.
Bot traffic stripped
Carrier link scanners and crawlers hit tracking links too. They are identified and excluded before anything is counted.
Unique people, not repeat taps
We report how many distinct people clicked, alongside total clicks — so a handful of enthusiastic tappers cannot inflate the number.
The conservative number leads
When we quote a click rate, it is the unique-person rate. It is the lowest of the figures we could show, and the one you can check against your own experience.
Capacity math
95 × 25 = 2,375 a day. 71,250 a month.
Each line sends up to 95 campaign messages a day — the cap that keeps it under the filter. Twenty-five lines make 2,375 a day, or 71,250 a month at full capacity, from day 15 onward.
Each line sends 95 texts a day. 25 lines × 95 = 2,375 texts a day — about 71,250 texts a month at full capacity.
Dedicated lines
0
Client-owned carrier numbers
Per line, per day
0
Hard daily cap on every line
Campaign sends a day
0
25 lines × 95 sends
A month at full capacity
0
2,375 × 30 days
Cost per click
Priced like a traffic channel — because that is what it is.
Managed SMS is usually compared with other texting vendors. The right comparison is advertising: you are buying clicks from people who already know you, at a flat monthly price.
The arithmetic, in the open
At the 30.1% total-click rate: 71,250 × 30.1% = 21,446 clicks → $2,500 ÷ 21,446 ≈ $0.12 per click.
Counting the full first year instead — $32,500 including the down payment, spread over 12 months — the figure is about $0.14 per unique click.
Unique-person click rate
Basis: a live client MMS campaign, August 2026 — 2,409 messages sent, 725 link clicks with bot traffic excluded (30.1%), 658 unique people clicking (27.3%). We price on the unique-person rate because it is the most conservative figure.
Observed upside: on warmer lists we have seen click-through around 46%. It appears here as upside only — it is not the basis for any number on this page.
What advertising clicks cost
Published averages, by channel
Google Search, all industries
$5.42
WordStream / LocaliQ, 2026 Google Ads Benchmarks — 13,474 U.S. search campaigns, Apr 2025 – Mar 2026
Google Search, cheapest vertical (Arts & Entertainment)
$1.63
Same study
Google Search, most expensive vertical (Attorneys & Legal)
$9.87
Same study
Meta / Facebook, all industries (median)
≈ $1.05
Superads, Facebook Ads CPC Benchmarks — over $3B of ad spend across its customer accounts, Aug 2025 – Aug 2026
TikTok in-feed, all industries
≈ $1.02
DigitalApplied, TikTok Ads Benchmarks 2026 — Q1 2026 composite
Senova Managed SMS
≈ $0.13
Derived above from a live client campaign, August 2026
Third-party figures were retrieved and re-verified on 2026-08-19 from the named publishers; they change without notice. We looked for a comparable programmatic display / DSP average from a named publisher with a stated period and did not find one, so none is shown.
Senova's operating experience — not a study
Running client ad accounts ourselves, the lowest cost per click we see is a floor around $0.50. A highly optimized account lands around $2.50. Many campaigns run considerably higher. This is our own experience managing accounts, offered as context — it is not published research and should not be read as one.
The obvious objection
These are not the same click.
Against the $5.42 Google average, $0.13 is roughly a forty-fold difference — and presented bare, that reads as too good to be true. So here is the difference. An ad click is a stranger, acquired at auction, with no prior relationship to you. A campaign click is a person already on your list — someone who opted in and knows who you are. Ads are how you meet new people. Managed SMS is how you bring the people you already have back, again and again, at a price advertising cannot touch. Both have a job. Only one of them gets cheaper as you grow.
The part advertising cannot answer
Their cost per click rises as they scale. Ours falls.
Ad auctions sell the cheapest inventory first, so every additional click costs more than the last. Managed SMS works the other way. One extra line costs $79 a month and adds about 2,850 sends a month (95 a day × 30). At the same 27.3% rate that is roughly 778 more unique clicks — about $0.10 each, below the $0.13 blended average. Every line you add pulls the average down.
Blended average
≈ $0.13
Marginal line
≈ $0.10
Run your own numbers
What do you pay per click today?
The arithmetic runs in your browser only. Nothing you type is sent, stored, or tracked. Based on the 27.3% unique-person rate and $2,500 a month; your results depend on your list and your offer.
Enter a cost per click to see the comparison.
Versus other texting vendors
The real costs, side by side.
The basis: 25 lines × 95 texts a day ≈ 71,250 outbound texts a month. Where a company publishes no price, we say so instead of guessing.
Senova Managed SMS
Built for regulated industries
What you pay: $2,500/mo (month 2+)
First-year total: $32,500
Accepts cannabis senders: Yes — all legal regulated industries
First-year total = $5,000 down + 11 × $2,500 = $32,500. The down payment covers setup and your first month of service. No price per text, no overage, and you own the lines.
Twilio
Raw messaging API — transport only
What you pay: ≈ $0.012 – $0.013 / text
First-year total: ≈ $10,300 – $11,600
Accepts cannabis senders: No — rejects cannabis/CBD campaigns
Twilio's published rates come to about $0.012–$0.013 per text at this volume — roughly $10,300–$11,600 a year in raw fees. That buys message transport only: you build, staff, and run everything. Twilio's own documentation rejects cannabis and CBD campaigns "regardless of state-level legality." A marketing text often uses two 160-character segments, which roughly doubles those numbers.
Happy Cabbage
Cannabis marketing platform (Happy Marketers)
What you pay: —
First-year total: —
Accepts cannabis senders: Yes
Happy Cabbage does not publish prices — it sells by quote and demo only. The company says it charges a subscription plus a charge for each text that is actually received, but the rates are not public. Ask for a written quote at 71,250 texts a month and compare.
Springbig
Cannabis / regulated-industry platform
What you pay: —
First-year total: —
Accepts cannabis senders: Yes
Springbig does not publish prices — it sells by quote only. Its own SEC filing says clients pay a setup fee plus a monthly subscription with a set number of message credits, with overage rates set in each client's contract. Ask for a written quote at 71,250 texts a month and compare.
Senova first-year total — everything included
$32,500
Twilio context
Twilio is cheaper per text — and for plain message transport, it is. But it sells only the pipe: no campaign work, no list or consent management, no compliance help, no staff. And its own rules reject cannabis and CBD campaigns outright, so most regulated senders cannot use it at all.
How we count: the volume basis is 71,250 outbound texts a month (855,000 a year). Senova’s first-year number is $5,000 down plus 11 monthly payments of $2,500 = $32,500 — the down payment covers setup and month 1. Twilio’s numbers use its published U.S. rates: $0.0083 per 160-character text segment plus carrier fees of $0.0035–$0.005 per segment, a $10/month campaign fee, one-time registration fees of $46 + $15, and $1.15/month per number. The Twilio totals above include those registration, campaign, and number fees for a small number pool. Twilio bills per segment — a marketing text with an offer, a link, and opt-out wording often uses two segments, which roughly doubles its cost — and its price buys transport only, with none of the campaign, list, consent, or compliance work included. Twilio’s own documentation also rejects cannabis and CBD campaigns “regardless of state-level legality.” Happy Cabbage and Springbig do not publish prices — Springbig’s SEC filing confirms its rates are set in each client’s own contract — so we show no numbers for them rather than guessing. Figures retrieved 2026-08-09; other companies’ prices and rules can change.
Campaign timeline
From day one to full speed in two weeks.
The slow ramp is on purpose. That is what helps regulated texts keep landing.
Your first month is covered by the down payment — the ramp period carries no extra charge.
Phase 1
Number warmup
Days 1-7AI chats warm each number and build a normal send pattern before your campaign starts.
Phase 2
Ramp up
Days 8-14Warmup slows down while real sends grow carefully across the line pool with close watching.
Phase 3
Full capacity
From day 15All 25 lines run at full campaign volume, paced to protect delivery.
All 25 lines at full campaign volume
What we promise — and what we don't
We bring the traffic. Your offer closes the sale.
Senova does not control how well your offer converts — that part is up to you. What we do: send plenty of high-intent traffic, help you figure out what works, and test offers with you. Full capacity is about 71,250 texts a month — at the 27.3% unique-person click rate we measured, that is about 19,451 unique clicks a month.
Pricing
One down payment. One flat monthly price. That's it.
You pay $5,000 down to build and warm up your line pool — it covers setup and your first month of service. Then it is $2,500 a month starting month 2. First-year total: $32,500.
Down payment
$5,000
one-time — covers setup + month 1
One-time payment that builds the line pool, warms it up, and covers your first month of service.
- 25 dedicated lines and SIMs
- 7-day AI warmup
- Website build included
- Onboarding and handoff
Managed service
Core plan$2,500
per month, starting month 2
Flat monthly service for regulated outbound texting without surprise add-on fees.
- Flat monthly price, no per-text fees
- Line management and monitoring
- Rotating templates
- Reporting and pacing controls
Capacity math
Each line sends 95 texts a day. 25 lines × 95 = 2,375 texts a day — about 71,250 texts a month at full capacity.
Pricing model
Why the flat price works.
Senova is sold as managed texting infrastructure. That matters because most blocked industries get stuck with platform fees, per-text pricing, or both.
- No surprise per-message bill as volume grows.
- No hidden phone-company fees added to the invoice.
- The infrastructure stays a client-owned asset.
Why the model lands
Extra line pricing
Extra managed SMS lines cost $199 to set up, plus $79 a month, for each line.
Need more volume?
Add lines any time
Every Managed SMS plan starts with 25 client-owned lines. Extra lines are $199 to set up plus $79 a month each — or talk to us about a larger custom build.
What's included
Everything you need is already included.
You are not piecing this together on your own. The key tools and support are already in the plan.
25 dedicated lines
25 client-owned mobile lines with real carrier SIMs.
Website included
A website build is part of the plan, so your texts send buyers somewhere built to sell.
Full line management
We handle warmup, rotation, monitoring, and replacements.
Compliance tooling
Tools for opt-outs, consent-aware flows, and reply watching.
Rotating templates
Message changes that help lower pattern-detection risk.
Performance reporting
See send volume, replies, and delivery trends in one view.
Smart pacing
Automatic pacing keeps each line within safe limits.
Contract terms
Simple terms. No surprises.
The deal is short and clear, so you know what you are buying.
Active term
Down payment
The $5,000 down payment is due at signing. It covers hardware, SIM activation, onboarding, your website build, the first week of AI warmup, and your first month of service.
Get started
Standard pricing. No waiting list.
Fill out the form and a Senova team member will reach out to map your list, your goals, and your send plan.
Straightforward pricing
$5,000 down covers setup and your first month. Then $2,500 a month. Extra lines are $199 setup + $79/mo each.
Immediate confirmation
We'll send a confirmation text right away to the number you share.
Industry review
Senova reviews your industry, list size, and send goals before onboarding.