Most identification tools rely on a single matching method. When that method fails, you get nothing. Senova resolves identity through three independent systems — each one built to work where the others can't.
The industry's dirty secret: most consumer databases refresh every 90-180 days. By month 3, records are already drifting.
12% of Americans move annually — tens of millions of broken identity records every year.
Senova verifies its entire 308M consumer record base against USPS National Change of Address data every 30 days.
When someone moves, their digital identity spine (email, IP, device) breaks. Monthly verification catches these breaks before they corrupt your data.
Zero data decay. Your matches are always current.
The "Starbucks Problem": Legacy providers use IP-to-email matching. When a visitor browses from public WiFi, a VPN, or a corporate hub, one IP address might map to 50+ people. Legacy systems either guess wrong or charge you for all 50.
Senova captures device-level latitude/longitude coordinates, places a precision geo-frame around the device location, and cross-references against verified household addresses in the identity spine.
From 50 guesses to 1 verified match.
60% resolution rate. +40% accuracy boost on mobile devices.
Third-party cookies are dying. Cookie-based match rates are capping around 20% and declining.
Senova maps identity to persistent, non-expiring identifiers (UID2) that survive cookie clearing and device switching.
8 billion hashed email and mobile mappings already onboarded.
Your historical visitor data is pre-mapped to the post-cookie world
When cookies fully deprecate, your resolution doesn't skip a beat.
See how the three pillars work together to transform anonymous visitors into verified contacts
Lands on your site
GPS, IP, device ID
Precision location matching
UID2 + 308M records
Name, email, phone, address
Lands on your site
GPS, IP, device ID
Precision location matching
UID2 + 308M records
Name, email, phone, address
Everything you need to reach out and convert
Schedule a demo and we'll walk you through exactly how each layer resolves your anonymous traffic.